Coursera
Coursera offers the Google Professional Certificate in Digital Marketing and Electronic Commerce, with flexible training, without prior experience required and new skills in AI.
Coursera is one of the most recognized online learning platforms, and there you can find the Google Professional Certificate in Digital Marketing and Electronic Commerce. This program is made up of a series of 8 courses that cover the fundamentals of digital marketing, electronic commerce and the use of artificial intelligence applied to these fields.
The program has an estimated duration of six months if you dedicate about 10 hours a week. The best part is that you do not need prior experience or a university degree. From the first course you will learn from scratch at your own pace.
How to get started on Coursera: easy steps
Registration is direct. You just need to register on Coursera, select the Google certificate and start the free test or sign up.
Luego defines your schedule, since progress is flexible at your pace. You can access content at any time and from any device.
As you progress, you will carry out practical projects and evaluations. This way you will acquire the skills most demanded by companies.
After completing the 8 courses, you will obtain a Google professional certificate, which you can easily add to your CV and LinkedIn.
Finally, you will have access to interview practices, CV workshops and connections with leading companies.
Advantages of the program
One of the strongest points is that the training was developed by Google experts and is aligned with what employers are looking for.
You will learn to use tools and platforms such as Google Ads, Google Analytics, Hootsuite, Shopify and Mailchimp. Furthermore, the inclusion of AI is a big plus for the current labor market.
The practical approach prepares you directly for entry-level work in digital marketing, electronic commerce or advertising campaign management.
The certificate is widely recognized by employers, and the platform supports your professional development with job search resources.
Disadvantages to consider
For now, the certificate is mainly available in English, although there are contents and subtitles in other languages. This could be a barrier for some users in Peru.
The monthly cost can accumulate if you take the course later than planned. However, the investment remains much smaller than a traditional university program.
Although it is an online format, self-discipline is essential. There could be less personal interaction or presence in classes.
Final verdict
The Google Professional Certificate in Digital Marketing and Electronic Commerce on Coursera is a solid option for anyone looking to start a career or update themselves in the field.
It offers relevant content, practical skills and job recognition, being especially useful for young Peruvians who want to grow professionally in a competitive market.